
Founder, Invention Marketing
Nicky has been working at the intersection of technology, innovation and marketing strategy for more than 26 years, with startups, scale ups and corporates alike. She works now with deeptech founders, universities, accelerators and VCs to design the commercial architecture required for real world market entry, traction and success. Nicky's methodology, The DICE Methodology, Deeptech Innovation Commercialisation Engineering, works across Market, Message and Business Model.