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Make Your Marketing Work By Thinking 3D! (UK Tech Week)

April 25 @ 11:00 am 1:00 pm

Are you in crowded, fast moving and disruptive market? Is one of your challenges to get ahead, and stay ahead of your competitors? Our research shows that the businesses that take a Dramatically and Demonstrably Different approach to their marketing. These 3D Businesses do it by to differentiating themselves by challenging the status quo, ‘breaking the rules’, and disrupting their marketplaces.

By blowing away the ‘buzzwords’ and ‘myths’ of marketing (this is not about ‘advertising’ or ‘hype’), business competitiveness expert Andy Hanselman will provide you with the chance to review your approach to marketing and provide some ideas to differentiate your business in the areas that count. He’ll help you take a more proactive approach to finding, attracting and keeping the customers that you want to maximise your competitiveness and your profitability.

  • Real examples of 3D Businesses that are doing things that get customers talking about them, telling others and coming back for more.
  • Insights into how they ‘stand out from the crowd’ by establishing a Dramatic Difference that differentiates them in their chosen markets and ensure everyone understands their role in Demonstrating that Difference and how you can do it too.
  • Proven processes to take a proactive approach to maximise your marketing efforts and resources work for you in the areas that count!

Insights into how 3D Businesses make their marketing work and stimulation and ideas on how you can do it too: It’s a chance to evaluate….

  • ‘Why You?’:  Why should someone buy from you and what could / should you do differently (Dramatically Differentlythat is!)
  • ‘Why Them’?: 3D Businesses are very clear about the customers they WANT to work with and focus their marketing efforts and resources accordingly – are you?  
  • ‘Are You Getting Enough?’: Ideas to maximise your marketing efforts.
  • Make Your Marketing Work: How to develop a plan of action which will enable you tofocus your efforts and resources to find, attract and keep the customers that you want and maximise your profits!

Anyone who has a role in finding, attracting and keeping customers and anyone who wants to make a difference in their business when it comes to differentiating their business.

Andy Hanselman is a recognised speaker on business competitiveness and differentiation. With over 30 years’ experience he speaks at conferences and events worldwide. He has built a strong reputation for his ‘down to earth’ approach offering no-nonsense ‘stuff’ that people can actually use back in the business immediately to improve their competitiveness. By sharing ‘real’ examples that resonate with the audience and telling stories that they can all learn from, he works hard to offer practical, stimulating fresh ideas and no-nonsense ‘stuff’ people can actually use in their businesses immediately.

To see what else is on offer during UK Tech Week click HERE!

Free General Admission


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Sheffield Technology Parks

Sheffield Science Park Cooper Buildings, Arundel St
Sheffield, s12ns
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